Invest

A machine,
not a vision deck.

A Swiss venture studio built around inspectable evidence, human leadership and venture-specific investment terms. Understand the opportunity and its unresolved risks before committing capital.

Request the Studio Letter How the model works
For investors, in 90 seconds

Dated status, ownership and evidence boundaries →

01Living Scale Up designs AI-native ventures, tests their assumptions and pairs them with human leaders. Simulation informs decisions; real customer demand requires real-market evidence. BuddyLeader is its first venture.
02The studio launched in July 2026. This page presents its investment model, not a verified performance record or an open allocation. Request dated evidence and complete terms for the specific venture.
03We publish counter-evidence against our own model, label every borrowed figure with its publisher and vintage, and keep a public corrections record.
04We publish the approach and its boundaries. Proprietary method details are not public; neither their absence nor a simulation should be treated as proof of outcomes.
05The next step is the Studio Letter: one dated page on where the studio actually stands. Qualified and professional investors only — no US persons, no EEA or UK retail.
The structure

One studio.
Direct ownership. Nothing pooled.

Living Scale Up is a venture studio, not a fund. We build companies on our own balance sheet and hold founding equity in each one. There is no pooled vehicle: we do not operate, manage or market a fund or collective investment scheme, and we are not supervised by FINMA. Invited investors co-invest directly into an individual venture at launch — one company, one cap table, one decision at a time. You see the venture, the evidence and the terms before you commit, and you hold shares in that company, not units in a structure. That is the model.

The capital path

One company. One cap table.

02 / INVEST
Before launch

The studio

Funds Design and Prove on its own balance sheet.

Builds the venture;
holds founding equity
Individual venture

A company you can diligence.

Its evidence.
Its terms. Its shares.

Direct capital
into this venture
At launch · by invitation

Co-investors

See the evidence and terms before deciding. Hold shares in the venture.

NO POOLED VEHICLE

No fund units. Studio-level capital is not open to outside investors.

Structure illustration, not an investment offer or allocation. Venture-specific terms govern each investment. Early-stage equity can result in total loss of capital. Read the disclosures →
01 · THE STUDIO

Equity at the source

The studio holds founding positions in the ventures it builds — earned by building, not bought at a markup. It funds Design and Prove itself, and operates the shared rails each venture inherits. Studio-level capital is not open to outside investors.

02 · CO-INVESTMENT

Direct, by invitation

Invited partners invest directly into an individual venture at launch — after conviction is earned, before scale. Each investment is made on terms agreed with that venture, not through any vehicle managed by Living Scale Up. We do not operate or market a fund.

03 · THE DISCIPLINE

Risk addressed before launch

Concepts can be stopped in Design before a venture entity exists or co-investors are invited. That discipline does not remove investor risk: early-stage equity carries full risk, and total loss of capital is a realistic outcome.

Alignment

Rules that adapt
like the companies
we build.

Most firms fix their rules in a deck before they have lived a single deal, then renegotiate them in corners. We do the opposite, and we apply our own thesis to ourselves: the rulebook is versioned, dated, and revised in public as evidence arrives. AI is rewriting how companies are built faster than any static rulebook survives — a studio that hard-codes its economics in month two is either guessing or bluffing. What we commit to now are the principles that will not move. The numbers arrive as they are earned, on the schedule below.

INVESTOR RULEBOOKv1.0
ISSUEDAUGUST 2026
PRINCIPLES5 · FIXED
ECONOMICSON MILESTONE
CHANGESDATED · LOGGED
TERMS TO INVESTORIN FULL, BEFORE
Published alignment model · confirm in venture documents
P1Founder ownership. The model aims for meaningful CEO ownership and explicit decision rights. Confirm the full cap table, vesting and protections in written terms.
P2Economic alignment. Founding equity is the studio’s intended source of return. Confirm all fees, cost allocations and related-party arrangements for the specific venture.
P3IP continuity. The published model separates incubation, venture-specific IP assignment and a reusable-core licence. Actual ownership, royalties and survival rights require executed documents; this diagram does not prove a transfer.
P4Financing readiness. Review dilution, control and reserved matters before a future round. No Series A financing, control change or investor acceptance is guaranteed.
P5Terms before commitment. Diligence the instrument, valuation, ownership, rights and risks for the company in which you would invest. This page is not an offer.
The disclosure roadmap · evidence before claims

These are the documents and observations needed for future diligence, not confirmation that a milestone has occurred. Availability and publication timing require confirmation with the studio.

NOWLaunch. The structure, the five principles, the evidence base with its counter-evidence, the Studio Letter, and the corrections discipline. What you are reading.
NEXTFirst venture incorporates. The ownership architecture, v1 — the actual studio and CEO split, vesting, IP assignment and board terms of a real cap table, published as the reference template for every venture after it.
THENFirst pilot reports. The first calibration entries — what the synthetic cohort predicted, what the real market did, and the error between them. Predictions are sealed before observation, and misses stay on the page. You diligence our accuracy, never our recipe.
THENDecision history. The former funnel-attrition metric commitment was withdrawn on 11 August 2026 because its denominator did not fit the operating model. Inspect dated decisions and evidence instead. Read the correction.
THENFirst co-invested launch. The co-investment mechanics as actually executed — instrument, entry point, and how the evidence file worked — so the second investor sees exactly what the first one saw.
The performance case

Industry evidence.
Including the limits.

Benchmark data on the venture-studio model versus traditional venture baselines. It is the standard we hold ourselves to — and we label every industry figure with its source and vintage rather than repeating it as our own. Strongest evidence first: the LP-verified figure leads, the self-reported one follows, and the number that cuts against the model stays on the page. See the facts page for the full set with denominators.

METRICSTUDIO-BORNTRADITIONAL
Net IRR — LP-verified
VAULT FUND, 202360%33%
Internal rate of return
SELF-REPORTED, 14 STUDIOS53%21.3%
Reach Series A72%42%
Months to Series A2556
Exit rate — counter-evidence
3,452 PITCHBOOK DEALS, 202424%38%
Sources, in row order. Net IRR: Vault Fund, "Company Creator Insights" (2023), LP-verified — the most defensible pro-studio datapoint, and the reason we lead with it. IRR, Series A reach and time to Series A: Global Startup Studio Network / Enhance Ventures, "Disrupting the Venture Landscape" — a sample of fourteen studios, self-reported and never independently replicated; that report circulates with two publication years (2020 and 2022) and we have not resolved which is correct, so we assert neither. Exit rate: Big Venture Studio Research (2024, 3,452 PitchBook deals) — counter-evidence we publish because it is true. All industry-reported, not audited, and not Living Scale Up results. No verified LSU investment-return or customer-outcome metric is established by this review. BuddyLeader’s dated product status and evidence limits are on Facts. Editorial alignment: September 2026.
Before you write to us — check our character

Read us the way
you would diligence us.

THE CORRECTIONS RECORD

What we removed, and when

"$3.48M revenue per employee — removed. The figure is not in that paper." Every correction is dated and kept. Six widely-circulated numbers were declined in public on 3 August 2026 rather than quietly omitted. The record.

COUNTER-EVIDENCE

The case against our own model

The Big Venture Studio Research (2024, 3,452 PitchBook deals) reports a venture-studio exit rate of 24% against 38% for traditional VC. We publish it beside our own benchmark table. The structural objection, answered.

DISCLOSURES §7

A portfolio is a selected sample

"Ventures that failed, were discontinued or were written off are not necessarily shown on marketing pages. A studio's public portfolio is inherently selected. We say so because it is true." Read them.

The next step

Request the
Studio Letter.

One page. Dated. Where the studio actually stands — structure, pilot status, what has been killed so far, and what we have got wrong. Written by the founder and read by a human, not a sequence. As the disclosure ladder fills, the Letter fills with it; ask for the quarterly edition and you watch the rulebook mature in real time. If a quarter is bad, the Letter will say so, because a letter that only reports good quarters is a newsletter, and we do not write newsletters.

IN ITStanding and stage of proof · the claim under test · structure and the economics policy · BuddyLeader's pilot status · what has been killed and why it died · calibration status · a verbatim entry from the corrections record · the next proof gate and its date.
WHY WE ASKThe eligibility questions come from our disclosures, section 8, not from a lawyer hiding them in a footnote. The Letter goes only to professional and qualified investors, and only to people who asked for it themselves.
WHAT WE KEEPThe form sends your contact details, eligibility confirmations and choices to Living Scale Up by email. The website keeps no form database or delivery queue. Correspondence that does not lead to a relationship is retained under the Privacy Notice; optional abuse-prevention state is a truncated address hash held for up to one hour. Separate cookieless page-view measurement records only that this page was visited, never the fields or values you enter.
STUDIO LETTER · REQUEST

What should we send you?

Eligibility — required by our disclosures

If you cannot confirm both, we cannot send you the Letter. Section 8 explains why — it is a limit on what this website may lawfully put in front of you, not a judgement about you.

This form is not an offer, a solicitation, or investment advice. Your details are used solely to send what you asked for, are never shared or sold, and are not stored beyond the email it generates. Privacy notice · Disclosures

Questions, answered

The five a partner asks first.

Is Living Scale Up a fund?

No. Living Scale Up is a venture studio, not a fund. There is no pooled investment vehicle. The studio holds founding equity in the ventures it builds; invited qualified investors co-invest directly into an individual venture, on terms agreed with that venture. Living Scale Up is not authorised or supervised by FINMA.

How does co-investment with Living Scale Up work?

By invitation, one venture at a time. Qualified investors request the Studio Letter and confirm their eligibility; invited investors then invest directly into a specific venture at its launch, with that venture's terms disclosed in full before any commitment. Nothing on this website is an offer or solicitation.

Why does Living Scale Up not publish equity bands or ticket sizes?

The studio launched in July 2026 and publishes rules only once it has lived them. Its rulebook is versioned and dated: the alignment principles are public now, and the economics follow at the milestones listed on this page. Invited investors always see full terms before committing.

What is the status of BuddyLeader?

BuddyLeader is Living Scale Up’s first venture, an AI-assisted quote, project-memory and invoicing workspace for Swiss trade-business owners. BuddyLeader's public website describes assisted onboarding in Switzerland. This is a published product status, not independent verification of customer outcomes. Website review: 7 September 2026. Led by co-founder and CEO Jonas Cosendai. Consult the product evidence register and venture documents for scope and applicable terms.

Who may engage with Living Scale Up as an investor?

Qualified and professional investors only. Nothing on this website is an offer of securities in the United States or to any US person, or an offer or promotion to retail or non-qualified investors in the EEA or the United Kingdom. See Disclosures, section 8.

What you can expect

Clear, upfront.

01Cap tables engineered for Series A, with founder and studio terms disclosed in full to the investor being asked to decide.
02Swiss company identity, with data flows, providers and infrastructure responsibilities examined for each venture. A Swiss base does not establish Swiss-only processing.
03Product-specific regulatory review and evidence of applicable controls are diligence requirements, not blanket compliance guarantees. See scope and evidence boundaries.
04A hands-on relationship, not a quarterly update — co-building, not just capital.
Disclosure. Nothing on this page is an offer or solicitation to buy or sell any security, or investment advice. Living Scale Up is not authorised or supervised by FINMA, and does not operate or market a fund or collective investment scheme. Living Scale Up, or an entity under common ownership with it, holds, or expects to hold, equity in the ventures described here and therefore has a direct financial interest in them. Early-stage equity is illiquid and total loss of capital is a realistic outcome. No return is promised, targeted or guaranteed. This page is directed at qualified and professional investors only: nothing here is an offer of securities in the United States or to any US person, or an offer or promotion to retail or non-qualified investors in the EEA or the United Kingdom. Investor rulebook v1.0, August 2026 — changes to this page are dated and logged. Full terms: Disclosures.

Watch it mature.

Request the Studio Letter See the facts